Asos launches beauty range

Published: 10:19:26 on the 6th Sep 2017

Author: Caroline Baldwin

Asos is using augmented reality Asos is launching an online beauty range with over 100 brands and 6,000 products.

Asos has unveiled its push into online beauty with the launch of a new campaign ‘Go play’.

The campaign will encourage customers to discover products from its new ‘Face + Body’ beauty range.

As part of the launch, Asos will be hosting a experiential consumer event in London on 9-10 September, while it will also be using augmented reality (AR) technology to enable customers to virtually try on make-up from its Face + Body product range.

Asos has also worked with Snapchat to create a bespoke lens which is available today via an exclusive Snapcode before it is made available across the UK on 9 September.

Asos will be competing with e-tailers such as Feelunique and Birchbox with the launch of its own beauty box which will allow customers to test products prior to purchase for £12. A new box will be launched monthly with a different theme. 

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