Retail Ramble podcast: Dunhill on content & localisation

Published: 08:24:40 on the 23rd Aug 2017

Author: Caroline Baldwin


The Retail Ramble podcast covers all the latest industry issues Essential Retail speaks to luxury retailer, Dunhill, and content creation company, Quill, to learn more about developing an eCommerce content strategy.

In this episode of the Retail Ramble, we sit down with luxury retailer, Dunhill, and content creation company, Quill, to learn about the importance of online content. We hear how product descriptions are crucial for operational efficiency and how localising your eCommerce site abroad can be tricky if the content isn’t thoroughly translated.

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