Retail Ramble podcast: Customer conversations

Published: 14:03:00 on the 7th Feb 2017

Author: Caroline Baldwin

The Retail Ramble podcast covers all the latest industry issues Essential Retail catches up with Danielle Pinnington, MD of Shoppercentric, to discuss how retailers need to communicate with multichannel customers.

How do customers want retailers to interact with them in today's digital world? Customers popping into Tesco Metro for a pint of milk might avoid eye contact and choose the self-service checkout. But what is certain is that customer will engage with the retail brand completely differently than an online ASOS shopper or a customer who walks into Burberry's London flagship with cash to burn. 

Essential Retail sits down with Shoppercentric's MD, Danielle Pinnington, to discuss the different ways retailers should think about conversing with their customers, to improve the experience and increase loyalty. 

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